This is several weeks old, so some of the special offers etc. he talks about may not be valid. In addition, there is a pitch for you to buy more materials toward the end. I haven't bought yet, so I can't say how useful those are.
Also, I'm an old-timer, and I'm not particularly "up" on twitter, nor do I intend to use even all of the strategies he describes in this (free) video. But there are lots of good ideas even in this preliminary presentation. Including:
Tips on using Facebook, Twitter, and YouTubehttp://socialmediaformusic.com/video/
Here are some notes.
Facebook works best for engaging with fans, not promotion.
Post photos, quotes, videos that will help build your relationship.
Also, ask questions.
Facebook only reflects your posts to about 16% of your followers unless you pay to boost the post.
Respond to every comment.
Have branding and imaging. The more personality, the more you'll get interaction and repeat looks.
Twitter is for immediate response. Also, replying is a great way to let your fans know you care.
"Follow for Follow."
Also, follow fans of other independent acts that are like you.
Follow about 250 folks a day. Rick suggests some
Also discusses YouTube strategies, including
Try posting a video a week, about the same day and time. Cover tunes will give you exposure.
Use twitter and Facebook-boosted posts to help drive traffic to videos.
Be consistent. Share.
Going to the video will give you give you a lot more suggestions than these.