I confess; I don't write songs to sell, per se, though it would be nice if someone famous would record one or two of my songs so I could live well enough off the royalties to spend the rest of my life singing the rest of them to anyone who will listen.
That said, I write some pretty good songs, and - as a former English teacher - I often have pretty good ideas about what makes songs "work" and what doesn't.
I don't teach songwriting, though. As far as I can tell, the way I go about writing songs is about the opposite of the way most successful songwriters do, so I'd probably just cause more problems than I solved.
Some years back, when I was still trying to "break into" the CCM music scene, I took a songwriting seminar led by a successful songwriter. During the course of the seminar, students would present part of a song they were working on and the leader would ask for suggestions from the other attendees, then add his own. By the end of the seminar, he had figured out that I had pretty good suggestions. In fact, when he would make his own suggestions, he would look to see if I concurred. It was a "heady" feeling, knowing that, for an hour out of my lifetime, a successful songwriter I respected seemed to care what I thought.
On the other hand, when other folks tried to make suggestions to improve my songs, giving all the "textbook" advice, I just tensed up. Not because I can't take criticism - I'm a professional writer! But because I'd already considered most of those things before I wrote my first line, and making those changes now would keep the song from saying what I needed it to say. That may or may not make sense.
I hit an additional hurdle with one of the songs I was working on. The song expresses the narrator's sense of discouragement attaining his life goals. The "resolution" in the third verse is that the narrator admits that giving up altogether would be worse than continuing to "bang his head against the wall" and determines to carry on. So a song that, frankly, reflects a lot of folks' frustrations ends on a relatively upbeat note that fits the song's context.
During a period where we were supposed to break into small groups and coach each other, the other seminar attendees said all the things you're supposed to try when you've hit a brick wall with the song and need a fresh approach. "Try a different time signature." "Try putting it in a minor key" (as though the song didn't border on dreary anyway). "Try putting it in second or third person." But I didn't feel like I needed a fresh approach - I just needed a good last verse.
Because this seminar was sponsored by the Gospel Music Association, the leader felt he had to express that he thought my ending was weak. In order to make the song "work," the narrator should have a religious conversion or something. Or if he's already saved, somehow Jesus should come in and "make it all better" somehow. Even then, I knew that life, even the Christian life, doesn't always work exactly that way. I nodded and acted like I would think about it. But the truth was, and is, that I just needed to carry my vision through to the end of the song. If I ever get a chance to record the song, I'll link to it here and let you make up your own mind about it.
The point is, that, although broad principles apply ("more vivid imagery," "more specific verbs," etc.), for many people songwriting is intensely personal and, frankly, idiosyncratic. As often as not, I "wrestle" with my songs as fervently as Jacob wrestled the angel. And once a song is singable, even recordable, there are still decisions and hard work: How to arrange, how to demo, whether to include in live performances and where to include it, who to submit to, etc. So a song's effect on the life of a songwriter doesn't just end once the last round of revisions is over.
In the western United States, a cattle "wrangler" is someone who herds cattle. That isn't as easy as it sounds. It includes tracking down wayward animals, pulling them out of ditches, leading them out of blind canyons, and occasionally "putting down" one that is too injured to survive. Even when the herd is together, wrangling involves getting them all moving in the same direction, stopping them when they need to stop, and avoiding stampedes.
To me, the term songwiter doesn't give the whole picture of what it takes to get a song to market so to speak. That's where the term "songwrangler" comes in. If you find you "wrestle" with your songs while you're developing them, and then you "wrestle" through your efforts to help the song achieve its potential, you may be a "songwrangler," too.
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