The ad with Steve Goodman, Ramblin' Jack Elliot, and Tom Paxton got a few post likes but only one page like. If I understand this correctly, if someone likes a post, and later on someone else comments on the same post, it will pop into their notifications, which is a good thing. But when that post loses momentum and folks stop commenting on it, there are no further notifications in anybody's box. I think it's more important that someone like my page, because that seems to be more ongoing. so I tried an experiment promoting the page itself. Actually I tried several, because Facebook kept choosing DUMB images from my page and not letting me change them out for something meaningful. For audience, I used Tom Paxton, Pete Seeger, Randy Stonehill, Derek Weber, and Caedmon's Call. I figured that would focus who they pointed to better than trying to name genres, which always results in getting people who are VERY far afield of my interests. Trying to set the ad up to spend a dollar a day for thirty days, I accidentally set it up to spend $30 a day. I got 16 page likes and spent $9 before I discovered my mistake. ALL of the likes seem to be real people, which is good. But when I Facebook-stalked them, only about 5 seemed to have any interest in the kinds of music I implied in my audience profile. Several seem to have no interest in music at all, or only like Flamenco or Hip-Hop or something else way outside of my scope. Two are definitely middle schoolers or high schoolers whose photo collection consists entirely of selfies making faces in their bedroom or in their bathroom mirror (no X or R-rated ones, thank goodness). How did these outliers even SEE my ad? I guarantee that the vast majority of engagements or likes came from people who don't even know who Tom Paxton, Pete Seeger, Randy Stonehill, Derek Weber, or Caedmon's Call even are. My guess is that there are a lot of facebook newbies who like EVERYTHING POSSIBLE in the hopes that they'll get lots of things they can like and hopefully get reciprocal likes from other people who just want to boost their "like" rankings.
By the way, I have other pages with lots of likes, other mailing lists in the thousands, and other sites like this one that get thousands of hits a month. All of the other pages and sites have gained "likes" and readerships through totally organic methods over time, and that's how I hope to grow http://www.facebook.com/paulracemusic
eventually. This is JUST an experiment to see if this kind of investment will help my personal music sites connect with like-minded folks faster.