Creek Don't Rise

Marketing Your Music
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Author:  paulrace [ Wed Dec 28, 2016 5:06 pm ]
Post subject:  Marketing Your Music

BTW, I studied Marketing in my Graduate program, plus had to take a bunch of marketing courses for various employers. Contrary to popular belief, marketing isn't selling what you have - it's finding out what people want that you could provide at a profit and providing that. That's why Tandy Leather acquired Radio Shack back when amateur electronics was on the rise (NOT marketing is why Radio Shack died when they stopped supplying hobbyists and music buffs and started competing with mall kiosks for cell phone contracts and sales). Marketing is why a milk-shake machine salesman saw the potential in a two-restaurant chain that kept burning out their equipment from "overuse." (The restaurants were called McDonalds.) In Christian music, it's why the "bad boys" of Christian rock like Petra and Newsboys started making praise albums - and extended their careers for over a decade in the process. It's why Elton John's first single ("Your Song") was mixed to sound like a James Taylor song. It's why Amy Grant started out in "Contemporary Christian Music." It's why Taylor Swift started out in Country. Marketing doesn't mean you have to sell out, just that you have to pay attention to market conditions when you make your choices.

Part of the equation is the "at a profit" part. If you're basically an avocational musician, that might not seem so critical, but it's worth thinking about at least.

At the very least, it's looking at the "big picture," and not just what I'm working on this week and trying to convince people to like. Where do you fit in? Where COULD you fit in? All things to think about.

I'm starting this thread with a free Oasis download on budgeting and planning CDs. It is NOT everything there is to know, but there are some things to think about. Best of luck!

Here's the link to the download. ... -email.asp

Author:  paulrace [ Fri Jan 27, 2017 7:54 am ]
Post subject:  Re: Marketing Your Music

Here's an article by Keith Livingston about how to keep from overwhelming your fans or semi-fans with unwanted contacts while rewarding your superfans with more access and content. ... ialnetwork

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